ArtBaksa Studio
ArtBaksa Studio

Brands that think, feel, and sell.

Strategy · Product Thinking · Visual Storytelling

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Who We Are

Not just design.
Brand thinking.

ArtBaksa builds brands through ideas. Not just how they look, but how they behave, feel, and exist in the real world.

5+
Years
54+
SKUs
4+
Sectors
What We Do

Concept to shelf.
Start to finish.

Brand Thinking
Naming, positioning, concept creation. We define what a brand is before we design how it looks.
Visual Identity
Typography-driven systems, distinct brand languages, scalable design ecosystems.
Packaging Design
Storytelling + shelf strategy + behavior. Concept-first, never decoration-first.
Product Experience
Structural thinking, interaction-led ideas, functional creativity beyond graphic design.
Brand Expression
Campaign visuals, product storytelling, motion. Consistent communication everywhere.
Case Study 01

Tweedy Ice Cream

Ice CreamFull Brand BuildKarnataka

A brand new ice cream company. Zero brand. Zero assets. Full build from strategy to shelf.

  • 01
    Brand Strategy & Naming
    Researched, conceptualised and named the brand. Tweedy: light, friendly, works across rural and urban India.
  • 02
    Visual Identity System
    Logo, colour palette, typography. A complete visual language built to grow with the brand.
  • 03
    Packaging Design, 54 SKUs
    Every SKU designed, refined and production-ready. Colour-shift tested across formats.
  • 04
    Branding & Marketing Collaterals
    Shop boards, menu boards, danglers, freezer branding, POS kits. Every retail and distribution touchpoint covered.
  • 05
    CGI & Motion
    3D product visualisations and motion assets. First of their kind at ArtBaksa.
54
SKUs DesignedBranding, packaging, and marketing collaterals. Zero to launch.
View Project
Case Study 02

Sankeshwar

Brand IdentityPackagingRajasthan

A new groundnut oil brand entering a retail shelf with 20+ competitors. Standing out was not optional, it was survival.

  • 01
    Brand Identity
    Primary and secondary logo. Drawn from Rajasthani architecture. Regional roots, premium feel.
  • 02
    Basic Brand Assets
    Colour palette, typography, visual language. A foundation for consistency across touchpoints.
  • 03
    Packaging Design
    One single grounded peanut. Clean backdrop. No clutter. Simplicity as strategy.
20+
Competitors on shelfShelf power through simplicity.
View Project
Case Study 03 · Long-Term Partnership

Adityaa Milk

Packaging Development

A multi-year partnership spanning an entire dairy brand's product range.

  • 01
    Lassi, Tetra Pak
    One of the most photographed packs in Belgaum. Strong sales uplift across Karnataka.
    View Project ↗
  • 02
    Masala Chaas, Top Seller
    Now the brand's highest-performing SKU.
    View Project ↗
  • 03
    Paneer, Pouch Redesign
    From commodity pack to a trust-building retail presence.
    View Project ↗
  • 04
    Salted Butter, Gen Z Market
    Bold, clean, shelf-confident.
    View Project ↗
  • 05
    Flavoured Milk, Range of 5
    Five products, one visual family.
    View Project ↗
View Project
A Personal Note

Shivkant Sidnal sir was my very first client. He trusted a 21-year-old with creative freedom few would offer. He is no longer with us, but the confidence he placed in me continues to echo in every project ArtBaksa takes on.

Case Study 04

Bump & Beyond

Identity DesignBrand System

A complete visual identity system built from a strong conceptual foundation, designed to scale across every brand touchpoint.

  • 01
    Brand Identity Concept
    Every visual decision anchored in brand purpose, not trends or references.
  • 02
    Logo Design
    Original, concept-driven. Built to be distinct and ownable in its category.
  • 03
    Colour Palette & Typography
    A complete visual language that communicates the brand personality consistently.
  • 04
    Brand Guidelines
    A full system built to scale across packaging, digital, and physical touchpoints.
View Project
How We Work

Idea-first. Always.

01
Discovery
We map your brand, market, competition and consumer before touching a single pixel.
02
Strategy
Naming, positioning, concept. The thinking that gives design real meaning.
03
Design
Identity, packaging, collateral. Built to perform across every SKU and every shelf.
04
Delivery
Print-ready files, mockups, brand guidelines. Everything to go to market.
05
Partnership
New SKUs, seasonal work, adaptations. We stay your long-term creative partner.
Our Clients

Work that ships.
Brands that last.

KFC
KFC
Global Brand
Hamleys
Hamleys
Global Brand
Meesho
Meesho
National Brand
Adityaa Milk
Adityaa Milk
Tweedy
Tweedy
Secret Alchemist
Secret Alchemist
Bump & Beyond
Bump & Beyond
Vyusti
Vyusti
World of Maven
World of Maven
Featured In
WBDS Packaging of the World

Featured in World Brand Design Society and Packaging of the World for brand and packaging work.

Featured in Afaqs, Times of India and more for the Meesho 26th January campaign.

Testimonials

In their own words.

ArtBaksa built an entire world for Tweedy. From naming to the last SKU. Every decision was grounded in real thinking.
P
Prasanna M.C.
Founder, Tweedy Ice Cream
She completely transformed how our products look on shelf. The results spoke for themselves.
S
Shivkant Sidnal
Founder, Adityaa Milk
We came in with a product and left with a brand. Our shelf presence is completely different now.
S
Siddanth Bhandari
Founder, Sankeshwar
They helped us see the brand from the consumer's perspective first, and that changed everything.
A
Ajay Soni
Founder, Candyland
Original, considered, and built to last. Not a logo, a whole visual system we can grow with.
N
Nikhil Sonigra
Founder, Bump & Beyond
Let's Talk

Let's build
your brand.

Specialised in FMCG and food brands, but not limited to them. If your brand needs to stand out, we should talk.

Talk to Founder Now Start a Project →

For detailed work explanation, please schedule a call.

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